My new blog at louisecusack.com

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I have a new blog with information for my readers at www.louisecusack.com.  My Shadow Through Time fantasy trilogy is being re-released this month as eBooks by Pan Macmillan and I’ve blogged on the amazing journey the series has had in the ten years since it was first print published by Simon & Schuster Australia and selected by the Doubleday Book Club as their Editor’s Choice.

If you’re a lover of “romantic adventures in lost worlds” then I invite you to explore the new website and consider subscribing to my blog there.

Happy reading!

Louise Cusack

Shiny new book covers

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Is there anything more exciting for an author than seeing their book covers for the first time?  How about seeing those same books get a second lease on life with brand new covers?

I’m in author-blissland gentle readers because my Shadow Through Time trilogy is about to be re-released as eBooks with shiny new covers which I just adore!  Momentum Books have done a sterling job of capturing the heart of the books: romantic fantasy that’s a cross between Alice in Wonderland for grownups and Excalibur.  Can’t wait for the launch next month!

   

Happy New 201Two

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Last day of the year.  It’s traditionally a time for people to create resolutions for the coming year, but I’d like to suggest something that comes first:

Gratitude

Whether 2011 was a great year or a crappy year for you, I’d like you to take five minutes out to be grateful for what’s going well in your life right now: for what’s beautiful, what’s honest and what’s good.  A rowdy child’s laughter.  The purr of a cat.  The soft colours of sunset.  A beautifully sculpted sentence – yours or someone else’s.  The scent of cut grass.  A hug.  Look at where you are right now, and feel how lucky you are, especially compared to people in other parts of the world.  Food.  A roof over your head.  And so much more.  Don’t sweat the small stuff because the big picture is awesome!

Life is too precious to be wasted on regrets, lost dreams or failed hopes.  Make new dreams!  Take chances, and live.  But never forget to be grateful, for therein lies the road to happiness.

Writers: protect the work

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Even writing mentors have their own mentor and I saw mine on the weekend.  She cares about me and she also completely understands the fact that marketing books has changed enormously in the fifteen years I’ve been published, but the one piece of advice she gave me was the same thing she’s been saying to me for twenty years, “Louise, protect the work.”

What she means by this is do the book first, then everything else second.  I’m an intelligent woman so you’d think I’d be able to do that.  I’ve run my own business and also run businesses for other people.  I’ve had a variety of jobs before I came to writing and time management has been easy.  So I’m not sure whether it’s procrastination that sees me Tweeting when I could be writing, or simply the fact that there are some days when I can’t stick to my “No Internet until 2pm” rule because I’m expecting an email from someone.  So at 7am I’m on the Internet downloading emails and invariably one will link to a website and before I know it I’m tweeting or blogging or linking to other people’s blogs or Retweeting.  An hour or two can pass before I realise what’s happening.  An hour or two when I could have been writing or editing.  My friend Lisa at Twine Marketing has told me I need a timer beside my computer, set to 20 minutes.  I think she’s right.

At the Romance Writers of Australia conference in August there were a variety of panels and workshops on how to promote your writing, and some authors said the only way they could be productive was to severely limit their Internet time.  I remember US paranormal author Kelley Armstrong saying she didn’t blog.  It was 600 words she could use in a story.  She Tweeted instead and had Forums on her website where her readers could interact.

Successful authors need to find a way to “protect the work” by prioritising it.  Because if there’s one thing everyone agrees on, it’s that the best form of promotion is to write a good book.  And the next best form of promotion is to write another good book.  Everyone from agents to publishers to publicists will tell us that the work itself has to be what sells us, and that all the bells and whistles in the world won’t help you have a long and successful career if you can’t write well.  So I know the book is paramount, but I also know that I can’t hide in a cave.  So it’s easy to get distracted by people’s recommendations to Hootsuite or Tweetdeck or Paper.it because these things might eventually lessen the amount of time needed to manage social networking.  But the trouble is that it takes time to check them out, time to set them up, and time to manage them.  Then before you know it, something even better comes along (as well as more social networking media) and you’re off and running again.

It feels like that.  Running.  As if you have to catch something.  When what I’d really prefer is to write an awesome book and have it act like a magnet, drawing people to me.  So this is an ongoing dilemma for me.  Not something I can readily solve.  But I hear my mentor, and I try.  Would love to hear other writers comments on how they work, what they do and what they don’t do to protect their work.  I know I’m not alone.

Writers Online: Authenticity vs Spin

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I was chatting to a girlfriend this morning about authenticity, and we were discussing the challenge of sifting through recommendations on the internet when you’re looking to buy a product.  Some are obviously written by genuine customers giving their honest opinion, but some look so effusive you have to wonder if the person or company who’s selling the product has snuck in and posted it themselves, then maybe gone to their opposition’s product and posted a bad review!  But wait, it gets worse than that.  My girlfriend told me there are people called Reputation Specialists who are paid to go around the internet posting good reviews and comments about their clients.

I mean, really?

For politicians, sure.  They need all the spin they can buy.  But do businesses and celebrities need to pay someone to blow wind up our (collective) skirts?  Whatever happened to earning respect and letting your actions speak for themselves?  Colour me naive, but authenticity means something to me.  And I have to admit that as a new author I imagined all I needed to do to sell billions of books was write good ones.

Then a little over twelve months ago it became apparent that I also needed to rack up quality time on Facebook, Twitter, Goodreads, Google+ and blogging, because authors are encouraged by their publishers to be ‘visible’ across social networking platforms.  And it’s actually beneficial on a couple of levels.  Writing is a solitary profession, so social networking helps me feel like part of the online community, plus it keeps my writing muscles toned in short bursts.  But after the discussion with my girlfriend this morning, I had to wonder if all my comments and conversations online were also creating ‘spin’?

While I’m blogging and tweeting, am I the authentic ‘Louise’ online that my family and friends know and love, or am I projecting an image – Louise The Author?  And if so, is that okay?  Is it fine to censor out the occasionally grumpy Louise, the silly Louise, and the overtired-and-might-say-something-she’d-regret Louise?  Or should I let those parts of me have just as much social networking time as the rest?

Is self-censorship really just spin-by-omission?

Or are the things we post on our Facebook pages a product in themselves that we tailor to fit the readership, hoping they’ll attract people to our writing?  And if so, is that a bad thing?  Is it possible to be authentic and offer only part of yourself to the public?

If your answer to that is “Yes,” then I’d like to ask you why we bother to be authentic at all?  Why not just create a persona and project that?

I have no answers to these questions.  On a good day I try to be just me, like I am today, some insights, some confusion, lots of hope.  On other days I don’t think the ‘me’ I’m feeling is good enough to be out in public, so I censor.  It’s an imperfect method, but perhaps within that framework I really am being authentic.

Or maybe I’m deluding myself.  Would love to hear others comments on this.

Book launches with benefits

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What makes a book launch memorable?  Well I’ve been to more than I can readily remember, but the ones that stand out in my memory were the ones where the writer included their family and friends in their celebration (because a book launch is as much about WooHoo! as it is about selling books).  I went to a great one last Friday night at Dymocks in Bundaberg.  We were helping launch Sandy Curtis‘s new thriller “Fatal Flaw”, and here’s a pic of romance author Helen Lacey and I holding our copies with Sandy – tiny dynamo she is.

While I was lining up to get my copy signed I had the chance to chat to Sandy’s grandson Alex, who was thrilled to be at the signing table, and Sandy’s own mum (great grandma) was seated nearby enjoying the glow of her daughter’s success.  It reminded me of my very first book launch a decade ago.  My mother is a seamstress and she created a gorgeous black velvet cocktail dress for me because the venue was going to be a recently renovated heritage building in Brisbane city – quite glam.  In the lead-up, while I was stressing about invitations and copies arriving on time, she was nervous about what to wear, never having attended a launch before.  After checking her dress would be suitable and, it being night-time, whether she’d need gloves, I remember her saying in a tentative voice, “So, a hat?”  I’m ashamed to admit that I couldn’t help laughing, or saying, “It’s not mother-of-the-bride, ma!” But she’d never been to a launch before.  How would she know?  To her it was the glamorous culmination of a decade of my hard solitary labour.  For all she knew, there might be paparazzi!  Clearly, she knows better now.

I didn’t recognise it at the time, but my family had been endlessly supportive without ever really having a clue about what I was doing, or how all that coffee consumption in a room with the door shut could possibly end up as a real book in a real bookstore tucked between real writers like Michael Crichton and Clive Cussler.  For them, the launch was their only window into my career, their only chance to show publicly that despite being astonished, they were proud of me.  I’m glad now that I wasn’t so overwhelmed by excitement that I left them out of it.  They were all there on the night, acting as hosts, mingling, making people feel relaxed, sharing embarrassing stories about me.  But then my family and friends have always been the rock that my stability is based on.  When you spend a third of your life inside a world that doesn’t exist, you need to be anchored when you step away from the computer.

Seeing the anchors around Sandy on Friday night reminded me that my own family and friends are still the most important thing in my life, a fact eloquently shared by an Internationally successful author friend who, at the birth of her first child said, “If something happened and I could never write again I’d find solace in my family.  But if something happened to my child, I’d find no comfort in my writing.”  I can only echo those thoughts, and feel unutterably grateful that I have it all: family, friends and career.  But to put that in perspective, when my daughter gave me a scrapbook for Mothers Day the year she moved out (a poignant year for me) I knew I was holding in my hands the most significant and meaningful story I’d ever created.  In the ‘brag’ section of my bookcase where my own published novels sit, it holds pride of place.

Society holds some writers up as being ‘special’, imagining their contribution to literature is more important than the children they’ve raised, the parents they’ve lost or the friend’s they’ve loved.  But as a writer myself, I know for a fact, the people I love will always be more important than the books I create.  I wouldn’t have it any other way.

Having said, that, book launches are one of the few opportunities in our lives where we can celebrate both.  And that’s what makes them so memorable.

Camp Twitter vs Camp Facebook

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No need to read to the end.  I’ll tell you straight up.  I’ve fallen hard for Twitter.

In the brave new world of social networking it’s a bit of a love triangle, with those of us who want to engage with our readers picking our platforms.  And I’ll freely admit I stuck with Facebook far longer than I should have.  We could have parted company while we were still on civil terms.  But I was too “I don’t get Twitter,” to even try it, so I hung around at Facebook with my personal profile and my author page, trying to engage with the tsunami of information (often duplicated) being uploaded by my peeps.  I’d sigh when the feed rolled out, daunted by the distinction between ‘top stories’ and the others, which were clearly ‘not top stories’ although I couldn’t work out why.  I liked these people.  That’s why I’d . . . liked them, so why wasn’t I getting all their stories?  Why was my feed top heavy with “popular” people.  And who decided who was “popular” anyway?

It was like being back at high school!

Anyway, in the end I just needed some time apart.  You know.  Not breaking up.  Just a break.  I had to open a Twitter account sooner or later because all the authors were expected to, but I had no clue that within a fortnight I’d be spellbound.  I mean, it’s so quick!  There’s no picture-heavy feed to wade through, and every single post is short.  Of course, everyone knows that.  140 characters, right?  But it’s not until you start interacting inside the format that you realise how awesomely fabulous that brevity is.  Refreshing doesn’t begin to describe.  I just felt . . . at home.  Really.  I just relaxed right in.  People found me.  I found people.  It was like being at a convention or a conference where you know “your people” are around somewhere, so you just settle at the bar with a scotch and chat to whoever’s there.  They’re sharing pics of their new puppy (and btw, having a new window open for every link is gold), so you can say, “Aw, check those floppy ears,” or if you’re feeling particularly clever you can say “got a bit of a Yoda thing happening there,” or when you want to slap your connections card down you can say “Oh yeah, Tara’s got a puppy like that.  You know, Tara Moss.  We share the same agent.”

Actually, I have no idea what sort of pet Tara has, but I’m just tossing it in there.  Then before you know it someone else comes along, someone you know and then you’re exchanging info on upcoming book launches or who’s had a new cover arrive, or a book deal, and it’s just so relaxed.  So cool.  So understated.  There’s no try-hard thing happening.  Well, not after the first fortnight.  You’re allowed a few “well I thought it was funny” posts as you settle in.  And it’s easy.  The set up is intuitive.  The posts are quick.  The conversations funny.  You get to meet people.  Really meet them, who they are, what they’re interested in.  Not their ‘author’ persona.  Just them.  Eating raw cookie dough.  First swims of summer.  Kids birthday parties.  Crazy hangovers.  Sleepy goodnights.  Boring stuff.  Funny stuff.  Interesting stuff.  Insightful stuff.

Real stuff.

I don’t know all the techno details about Twitter.  Can recommend Alan Baxter’s blog So you don’t understand Twitter? Read it before you get started.  But do.  Get started.  It’s fun.  You’ll love it.  And if you follow me (I’m @Louise_Cusack)and sit at the bar I’ll shout you a drink.

Promise!

P.S.  Just because Twitter gets the girl, doesn’t mean that Facebook is out in the cold.  I’m hanging in there.  I know there are readers who love it.  But don’t forget Goodreads.  It’s AWESOME too.

The hidden value of critiquing

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What can you do if your manuscript has a problem you can’t pin down?  Simple.  Critique someone else’s.

The benefit might not seem obvious, especially when you’re busy and it feels like you’re wasting time helping someone else, but trust me, you’re helping yourself.  Writers are notorious for not being able to edit their own work successfully (let’s face it, that’s why publishing houses pay editors to work on our stories).  But what you might not know is that the easiest way to find your own hidden problems is through uncovering the flaws in someone else’s story.  I’ve lost count of the number of times I’ve been doing a manuscript assessment for a client and have been typing on their report something along the lines of “There isn’t enough tension in this scene.  The main character should have overheard that conversation so they could be stressing about the danger coming up.  Then they might make mistakes because of their fear and that would make things even worse for them.”

Remember, Rule Number One for plotting is “Make things worse for your characters.”

So at the point that I’m typing something into a report, I’ve often have a light bulb moment and realised that whatever I’m typing is exactly what’s wrong with a section of my own manuscript that doesn’t feel right.  Maybe I’ve got a character who doesn’t realise the danger that’s coming up, and things would be worse for them if they did.   Alongside this revelation I might even get a flash of insight into how I could fix that, but before you start worrying, its never a ‘copy what I’ve just suggested to the client’ fix.  My subconscious has far too many ideas of its own for that to ever happen, and the fix has to be organic to my own story and believable for the characters who inhabit it.  So a copy fix would never work.  But finding the source of the problem.  That’s gold.

‘Mirroring’ is a concept as old as the Vedic scriptures and as new as modern psychology, where you have an emotional reaction to the trait in others that you can’t see in yourself.  It works with editing as well.  I used to think my light bulb moments were the result of The Universe looking after me, attracting manuscripts that had the same problems I needed to address in my own.  But now I think it’s the work of my subconscious mind.  I find lots of ‘areas for improvement’ in manuscripts I assess, and only occasionally have light-bulb moments, so that tells me that my subconscious is filtering, looking for ways to help me, and I like that!  A lot of bad things are said about the subconscious mind, and many people fear their unconscious beliefs and attitudes are influencing their behaviour.

Maybe that’s true, but there’s also a positive side.  For a writer the subconscious is the seat of creativity.  It’s the magical, thrilling swirl of everything you’ve ever seen or heard or smelt or touched or tasted, every crazy fantasy, every naughty impulse, every skin-bursting moment of bliss.  It’s the left hand of the damned and the kiss of a fairy princess.  It’s the pure adoration of a mother who holds her baby for the first time, and the gut-wrenching grief of loved one’s death.  Every moment of your life is witnessed by this amazing storehouse, and for those of us who create story it’s the pantry where we select the ingredients for our banquet, either with a recipe as plotters do, or using intuition if you’re a seat-of-the-pants writer.

Critiquing is another way you can access the intuition/subconscious realm and hone in on your hidden weaknesses.  It works every time for me.  Give it a try.  At the very least you’ve helped someone else.  And remember when critiquing that the rule is to point out two great things for every one ‘area of improvement’, and don’t put on your bossy boots.  It’s just your opinion, after all.  But do remember to have a notebook beside you for jotting down insights about your own work.

You’ll be surprised.

I promise.

Writing in the zone

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I’m writing in the middle of a thunderstorm.  There’s a coconut palm between me and the thrashing grey ocean, and huge heavy branches are tearing off and crashing to the ground.  Coconut are thudding to earth.  And I’m in my study, tapping on my keyboard, lost in another world.  The wilder the wind gets, the more my characters connect with what’s happening to them, as if my anxiety level about damage is leaking into their reality, affecting their nerves.  And things are happening in the story that might not be happening if I was writing on a tranquil day with a sparkly blue ocean and a Simpson’s blue sky.

What am I to make of that?

I’m a seat of the pants writer so I don’t have a plot to follow.  I have a thread of connection between myself and the characters who’ve chosen me to tell their story.  Some days the connection is so tight I feel as if I am them.  Some days it’s a slippery invisible strand I can only brush against in frustrating glimpses.  But my world is connected to their world.  My emotions are connected to their emotions.  When I listen to Rachmaninoff I “see” their world more clearly.  I have no idea why.  I just do.  So I feel my way through their world, using my intuition and my attention and my emotions to coax their story into my mind and through that into my fingers and onto the screen.

It’s more an act of faith than a carefully crafted technique.  It teaches me to listen and to feel.  And sometimes to remember.  I haven’t always connected to characters through my own stories.  I began connecting with other people’s characters. Frank Herbert’s “Dune” was a landmark book for me.  It had everything I’d ever wanted to read in a novel: action, adventure, characters thrust into a strange new world (a continuing theme in my own writing), a love story, and a young central character whose morality was above question, yet whose circumstances tested that morality at every turn.  Robert Heinlein’s “Stranger in a Strange Land” was the book that gave the sub-genre a name.  It also taught me that I was selecting books because I wanted to read about a character who saw the world with fresh eyes.  I still do.  And the Twilight series affected me profoundly in ways I’m not yet able to articulate.  Bella was a stranger in a very strange land, seeing her own world anew through Edward’s eyes.  That much is clear, but why I felt so ‘connected’ to her world and her troubled love story is still a mystery to me, as I imagine it is to a lot of readers.  But I enjoyed the books immensely.  In all the novels that have affected me profoundly I’ve connected with the main character and felt their journey.

It’s what I want to do for readers of my own novels, and that can only be achieved if I can connect with them first.  So while they have their storm of emotions to deal with, I have a real-life storm happening, and I’m more grateful than I can say for the synchronicity that brought me turbulence at the time when my characters needed it.

Again with the FAITH, but when you have it rewarded again and again it teaches you to trust in it.

A significant day

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Had one of those days yesterday you wait a decade for.  I signed a three book contract with Pan MacMillan’s digital publishing arm Momentum Books.  Early next year they’re re-releasing my first fantasy trilogy “Shadow Through Time” into a worldwide market.  My first eBooks.  My first time as an International author.

Back in 2001 when those novels were first released as print books into the Australian territories, eBooks were a novelty and I had no idea that a decade later the world would be awash with eReaders, and that you could walk into BigW and buy a Kindle.  Of course I’d dreamt of an International readership.  I think most authors do.  But the print books hadn’t sold overseas, and after a while they went out of print.

Am I allowed to give myself credit for never giving up on them?  For loving those characters and knowing that readers who’d never met them would love them too?  I’m sure you’ll give me permission for that.  In a way this deal is like being a mother and watching your child fulfil their potential, because it’s painful for a writer (or a mother) to give up on people they’ve created, and it usually only happens when it hurts too much to hang on.  Here I can thank my mother for my perseverance.  From a young age I saw her dealing with our out-there family and I realised she simply would not allow herself to give up on a child, no matter how badly they might behave, how they might disappoint her or not live up to her expectations.  I grew up with the example that you love them still, dammit!  And you hope.

So I loved my characters.  And I hoped.  And I dreamed.  I kept dog-eared printouts of fan emails, and when I felt low I’d read them and think, “These guys loved my characters.  It’s not fair to give up on them.”  I shared my despairs and my moments of inspiration and elation with my writing buddies while I wrote more books and tried to get them published, and I weathered the well meaning inquiries of family and friends wondering “Whatever happened to those books?  And when are new ones coming out?”

Well now I can answer that question.  The trilogy that was so well received in Australia is about to step onto the world stage and within six months I’ll be getting fan emails from readers in countries I’ve never even been to.  Exciting doesn’t begin to describe, and the books I’ve written in between are now lined up ready to slot into various publishing markets.  In a weird way it’s like water behind a dam wall.  It just takes one breach to let everything behind it flow out.

So yesterday was significant for me.  Not just because I signed a contract for the first time in a decade, but because it taught me probably the most valuable lesson in my life so far: faith is rewarded.

Just that.

Never give up.

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