Writers Festivals: the 2% of glamour that comes with the job

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The other 98% of the time you’ll be sitting in front of a computer (see previous post about Doing the Work).  But all that hard work reaps rewards, and if you are curious to see what 2 days in the life of an author at a writers festival is like, click over to my For Readers website (louisecusack.com) and see my latest post: Literati – rock-star writers descend on the Gold Coast.  We had fun!

Getting Published Part 2: Doing the Work

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As a writing tutor, mentor and manuscript assessor, I meet a lot of writers who want to be published.  Unfortunately a proportion of them spend far too much of their creative time putting the product (book) before the process (writing) by researching publishers and asking questions about how to submit a manuscript or how to publicise it through social networking and blogs, before they’ve even finished their first draft!  This behaviour might sound grandiose, but in fact it’s a procrastination technique that’s very often caused by a lack of confidence.

The bottom line is that unless you’ve written several novels and are assured of your ability to complete the book and edit it into something publishable, my advice is to delay talking to publishers or agents until you have a finished product to talk about.  I’m a big advocate of thinking about what you want (and not what you don’t want), but you have to be practical.  You have to do the work.  The bald truth is:

Writers write.

It sounds impossibly simplistic to say that, but it’s the most important thing I can teach writers.  Write.  Make notes about your characters, your settings, your plot, write character diaries, and when you have enough momentum, write scenes and chapters and push the story forward relentlessly until you get to The End, resisting all procrastination urges and any unhelpful perfectionism that’s telling you to go back and edit for grammar and flow, or stop to research that insignificant minor detail that will probably end up being edited out of the finished manuscript anyway.  Keep the flow going.  If you’re stuck on a plot point then leave a hole and leap forward because there’s a good chance that what you write next will help you discover the missing piece.  If that doesn’t help, stop writing draft and go back to character diaries and backstory.

But stick with your characters and keep writing about them in whatever form you have to until you can get back to your draft.  Rack up word count.  Flex those writing muscles until you can’t stop thinking about your characters and they invade your mind while you’re hanging out washing or driving kids to school.  Allow your first draft to come out imperfectly, so long as you capture its essence.  As Anne Lamott says in her beautiful book Bird by Bird: Some Instructions on Writing and Life: “Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft.” and “Almost all good writing begins with terrible first efforts. You need to start somewhere.”

Unfortunately most writers have the perfectionism gene, and from what I’ve seen it’s the #1 reason that we procrastinate.  Subconsciously we get a dialogue happening that says, If I can’t do it perfectly on the first attempt, I mustn’t be a real writer.  I’ve even had clients who’ve been so paralysed by perfectionism that they can’t write a thing, and all because they’re comparing their first draft to a book they bought and read the week before.  As if there’s no such thing as editing!  The reality is that a first draft is edited several times by the author before the manuscript is submitted, then several more times by the publishers.  It’s like comparing a pile of self raising flour to a gourmet mudcake from a boutique bakery.  Crazy.  Yet writers do this to themselves.  Completely unrealistic.

Concert pianists, in comparison, are well aware that they must practise the scales for years, getting their fingers nimble and laying down those pathways in the brain that say This finger placed there produces that sound.  Writers are no different.  We need to write so we can lay down pathways that say This word combination represents the experience I want to convey.  Our job is to take our vision of the story and to translate that into words on a page which a reader’s imagination will then recreate into a similar vision in their own mind.  It takes years of practice to get the right word combinations to create the right experience for the reader, and this is what’s called developing the craft of writing (completely different to natural talent).  There’s no getting around it, you have to write a lot to develop your craft.  And you have to stop beating yourself up if you don’t get it ‘right’ on the first draft.  Remember: The art of writing is rewriting. 

Sure, you need information (how-to books and workshops) so you know how to write, and you need feedback (manuscript assessment and critique partners) so you can hone your skills, but the vast majority of a writer’s time, no matter where they are in their career, should be spent doing the work: writing.

So my advice this week is to write.  If you really do want to be a published author, you must set aside time to practise.  And if perfectionism is a problem for you, watch this video and see if it inspires you to let it go, at least while you’re writing first draft!

 
 
 
 
Have you ever been plagued with self doubt?  Thought your writing was utter rubbish (when it wasn’t)?  I’d love to hear how you overcame it.
 
 (Link to Getting Published Part 1: Making the Commitment)

Getting Published Part 1: Making the Commitment

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Most writers will happily acknowledge that there’s never been a better time to be an author.  Opportunities to become published are rife, with new ePublishers opening almost daily.  We’re spoiled for choice, and if we’re still not satisfied with what publishers are offering, we can self-publish, which is a viable option for niche-market books or even mainstream fiction if you’ve got the time and know-how to self promote.

For those who prefer the distribution might of a big publishing house behind them, (not to mention the editorial and art departments) plus the lure of an advance on sales, traditional publishing is still a good choice.  And despite the finger-pointing from successful self-published authors, the big publishing houses are catching up with the fact that we want decent eBook royalties and eBook pricing, along with our editing and great covers.  There are still a few anomalies: I recently noted that a big Australian publishing house was charging $15 for an eBook by a debut young adult author and that’s just not sustainable, not in the current market, and particularly not when the paperback edition was cheaper: priced at $12 at BigW.  This book’s opposition The Hunger Games was only $4.76 in eBook format, so which book do you think a young adult reader is going to buy?

As an author you have to be savvy and do your research before you choose a publisher to submit to, checking the quality of their editing and covers, and the pricing of their books (both in print and digital formats), as well as scouting around to get feedback on what their advances and royalties might be.  Brenda Hiatt’s Show Me The Money website is a good place to start.  But realistically, you also have to have a good quality book to submit, because big publishers are highly discerning.

So how can you achieve that?  Well if you’re in Australia, belonging to your local writers association like the Queensland Writers Centre, NSW Writers Centre etc will help you find workshops and seminars to build your writing skills and your industry knowledge.  Joining a professional writers’ organisation like Romance Writers of Australia is also of enormous benefit.  If your books have even a sniff of a love story in them you’ll be welcomed into the fold, and RWA’s competitions and conferences have helped many Aussie authors across the line to contracts with Avon, Berkley, Harlequin, Random House, Pan Macmillan, Simon & Schuster, Penguin and more.

Having a critique partner (or CP) is also a great start, but as I found early in my writing career, the critique group you’re in is only as helpful as the skill levels of its participants.  When I started working with a published author who was also a writing teacher, I went from having short stories published to having novels published.  Now as a writing teacher, mentor and manuscript assessor myself, I offer that service to other writers, so if you think your work could benefit from a professional assessment, do have a look at my Manuscript Development webpage for an overview of how manuscript assessment works.

I’ve helped four clients become published, and many more to wins and shortlists in competitions.  Other tutors as well as myself also conduct teaching retreats with writing groups which can incorporate manuscript assessment and individual mentoring or writing workshops as required.  A quick look in the Australian Writers Marketplace will offer you a variety of other qualified tutors/manuscript developers as well.  So don’t wait for the magic to drop into your lap, go out and find it.

If you’ve been writing for years and not getting published, this might be a good time to consider that old saying “If you do what you’ve always done, you’ll get what you always got.”  Resolve to make the changes necessary to ensure 2012 is the year your writing dreams turn into your writing career!

My new blog at louisecusack.com

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I have a new blog with information for my readers at www.louisecusack.com.  My Shadow Through Time fantasy trilogy is being re-released this month as eBooks by Pan Macmillan and I’ve blogged on the amazing journey the series has had in the ten years since it was first print published by Simon & Schuster Australia and selected by the Doubleday Book Club as their Editor’s Choice.

If you’re a lover of “romantic adventures in lost worlds” then I invite you to explore the new website and consider subscribing to my blog there.

Happy reading!

Louise Cusack

Shiny new book covers

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Is there anything more exciting for an author than seeing their book covers for the first time?  How about seeing those same books get a second lease on life with brand new covers?

I’m in author-blissland gentle readers because my Shadow Through Time trilogy is about to be re-released as eBooks with shiny new covers which I just adore!  Momentum Books have done a sterling job of capturing the heart of the books: romantic fantasy that’s a cross between Alice in Wonderland for grownups and Excalibur.  Can’t wait for the launch next month!

   

Happy New 201Two

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Last day of the year.  It’s traditionally a time for people to create resolutions for the coming year, but I’d like to suggest something that comes first:

Gratitude

Whether 2011 was a great year or a crappy year for you, I’d like you to take five minutes out to be grateful for what’s going well in your life right now: for what’s beautiful, what’s honest and what’s good.  A rowdy child’s laughter.  The purr of a cat.  The soft colours of sunset.  A beautifully sculpted sentence – yours or someone else’s.  The scent of cut grass.  A hug.  Look at where you are right now, and feel how lucky you are, especially compared to people in other parts of the world.  Food.  A roof over your head.  And so much more.  Don’t sweat the small stuff because the big picture is awesome!

Life is too precious to be wasted on regrets, lost dreams or failed hopes.  Make new dreams!  Take chances, and live.  But never forget to be grateful, for therein lies the road to happiness.

Writers: protect the work

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Even writing mentors have their own mentor and I saw mine on the weekend.  She cares about me and she also completely understands the fact that marketing books has changed enormously in the fifteen years I’ve been published, but the one piece of advice she gave me was the same thing she’s been saying to me for twenty years, “Louise, protect the work.”

What she means by this is do the book first, then everything else second.  I’m an intelligent woman so you’d think I’d be able to do that.  I’ve run my own business and also run businesses for other people.  I’ve had a variety of jobs before I came to writing and time management has been easy.  So I’m not sure whether it’s procrastination that sees me Tweeting when I could be writing, or simply the fact that there are some days when I can’t stick to my “No Internet until 2pm” rule because I’m expecting an email from someone.  So at 7am I’m on the Internet downloading emails and invariably one will link to a website and before I know it I’m tweeting or blogging or linking to other people’s blogs or Retweeting.  An hour or two can pass before I realise what’s happening.  An hour or two when I could have been writing or editing.  My friend Lisa at Twine Marketing has told me I need a timer beside my computer, set to 20 minutes.  I think she’s right.

At the Romance Writers of Australia conference in August there were a variety of panels and workshops on how to promote your writing, and some authors said the only way they could be productive was to severely limit their Internet time.  I remember US paranormal author Kelley Armstrong saying she didn’t blog.  It was 600 words she could use in a story.  She Tweeted instead and had Forums on her website where her readers could interact.

Successful authors need to find a way to “protect the work” by prioritising it.  Because if there’s one thing everyone agrees on, it’s that the best form of promotion is to write a good book.  And the next best form of promotion is to write another good book.  Everyone from agents to publishers to publicists will tell us that the work itself has to be what sells us, and that all the bells and whistles in the world won’t help you have a long and successful career if you can’t write well.  So I know the book is paramount, but I also know that I can’t hide in a cave.  So it’s easy to get distracted by people’s recommendations to Hootsuite or Tweetdeck or Paper.it because these things might eventually lessen the amount of time needed to manage social networking.  But the trouble is that it takes time to check them out, time to set them up, and time to manage them.  Then before you know it, something even better comes along (as well as more social networking media) and you’re off and running again.

It feels like that.  Running.  As if you have to catch something.  When what I’d really prefer is to write an awesome book and have it act like a magnet, drawing people to me.  So this is an ongoing dilemma for me.  Not something I can readily solve.  But I hear my mentor, and I try.  Would love to hear other writers comments on how they work, what they do and what they don’t do to protect their work.  I know I’m not alone.

Writers Online: Authenticity vs Spin

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I was chatting to a girlfriend this morning about authenticity, and we were discussing the challenge of sifting through recommendations on the internet when you’re looking to buy a product.  Some are obviously written by genuine customers giving their honest opinion, but some look so effusive you have to wonder if the person or company who’s selling the product has snuck in and posted it themselves, then maybe gone to their opposition’s product and posted a bad review!  But wait, it gets worse than that.  My girlfriend told me there are people called Reputation Specialists who are paid to go around the internet posting good reviews and comments about their clients.

I mean, really?

For politicians, sure.  They need all the spin they can buy.  But do businesses and celebrities need to pay someone to blow wind up our (collective) skirts?  Whatever happened to earning respect and letting your actions speak for themselves?  Colour me naive, but authenticity means something to me.  And I have to admit that as a new author I imagined all I needed to do to sell billions of books was write good ones.

Then a little over twelve months ago it became apparent that I also needed to rack up quality time on Facebook, Twitter, Goodreads, Google+ and blogging, because authors are encouraged by their publishers to be ‘visible’ across social networking platforms.  And it’s actually beneficial on a couple of levels.  Writing is a solitary profession, so social networking helps me feel like part of the online community, plus it keeps my writing muscles toned in short bursts.  But after the discussion with my girlfriend this morning, I had to wonder if all my comments and conversations online were also creating ‘spin’?

While I’m blogging and tweeting, am I the authentic ‘Louise’ online that my family and friends know and love, or am I projecting an image – Louise The Author?  And if so, is that okay?  Is it fine to censor out the occasionally grumpy Louise, the silly Louise, and the overtired-and-might-say-something-she’d-regret Louise?  Or should I let those parts of me have just as much social networking time as the rest?

Is self-censorship really just spin-by-omission?

Or are the things we post on our Facebook pages a product in themselves that we tailor to fit the readership, hoping they’ll attract people to our writing?  And if so, is that a bad thing?  Is it possible to be authentic and offer only part of yourself to the public?

If your answer to that is “Yes,” then I’d like to ask you why we bother to be authentic at all?  Why not just create a persona and project that?

I have no answers to these questions.  On a good day I try to be just me, like I am today, some insights, some confusion, lots of hope.  On other days I don’t think the ‘me’ I’m feeling is good enough to be out in public, so I censor.  It’s an imperfect method, but perhaps within that framework I really am being authentic.

Or maybe I’m deluding myself.  Would love to hear others comments on this.

Book launches with benefits

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What makes a book launch memorable?  Well I’ve been to more than I can readily remember, but the ones that stand out in my memory were the ones where the writer included their family and friends in their celebration (because a book launch is as much about WooHoo! as it is about selling books).  I went to a great one last Friday night at Dymocks in Bundaberg.  We were helping launch Sandy Curtis‘s new thriller “Fatal Flaw”, and here’s a pic of romance author Helen Lacey and I holding our copies with Sandy – tiny dynamo she is.

While I was lining up to get my copy signed I had the chance to chat to Sandy’s grandson Alex, who was thrilled to be at the signing table, and Sandy’s own mum (great grandma) was seated nearby enjoying the glow of her daughter’s success.  It reminded me of my very first book launch a decade ago.  My mother is a seamstress and she created a gorgeous black velvet cocktail dress for me because the venue was going to be a recently renovated heritage building in Brisbane city – quite glam.  In the lead-up, while I was stressing about invitations and copies arriving on time, she was nervous about what to wear, never having attended a launch before.  After checking her dress would be suitable and, it being night-time, whether she’d need gloves, I remember her saying in a tentative voice, “So, a hat?”  I’m ashamed to admit that I couldn’t help laughing, or saying, “It’s not mother-of-the-bride, ma!” But she’d never been to a launch before.  How would she know?  To her it was the glamorous culmination of a decade of my hard solitary labour.  For all she knew, there might be paparazzi!  Clearly, she knows better now.

I didn’t recognise it at the time, but my family had been endlessly supportive without ever really having a clue about what I was doing, or how all that coffee consumption in a room with the door shut could possibly end up as a real book in a real bookstore tucked between real writers like Michael Crichton and Clive Cussler.  For them, the launch was their only window into my career, their only chance to show publicly that despite being astonished, they were proud of me.  I’m glad now that I wasn’t so overwhelmed by excitement that I left them out of it.  They were all there on the night, acting as hosts, mingling, making people feel relaxed, sharing embarrassing stories about me.  But then my family and friends have always been the rock that my stability is based on.  When you spend a third of your life inside a world that doesn’t exist, you need to be anchored when you step away from the computer.

Seeing the anchors around Sandy on Friday night reminded me that my own family and friends are still the most important thing in my life, a fact eloquently shared by an Internationally successful author friend who, at the birth of her first child said, “If something happened and I could never write again I’d find solace in my family.  But if something happened to my child, I’d find no comfort in my writing.”  I can only echo those thoughts, and feel unutterably grateful that I have it all: family, friends and career.  But to put that in perspective, when my daughter gave me a scrapbook for Mothers Day the year she moved out (a poignant year for me) I knew I was holding in my hands the most significant and meaningful story I’d ever created.  In the ‘brag’ section of my bookcase where my own published novels sit, it holds pride of place.

Society holds some writers up as being ‘special’, imagining their contribution to literature is more important than the children they’ve raised, the parents they’ve lost or the friend’s they’ve loved.  But as a writer myself, I know for a fact, the people I love will always be more important than the books I create.  I wouldn’t have it any other way.

Having said, that, book launches are one of the few opportunities in our lives where we can celebrate both.  And that’s what makes them so memorable.

Camp Twitter vs Camp Facebook

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No need to read to the end.  I’ll tell you straight up.  I’ve fallen hard for Twitter.

In the brave new world of social networking it’s a bit of a love triangle, with those of us who want to engage with our readers picking our platforms.  And I’ll freely admit I stuck with Facebook far longer than I should have.  We could have parted company while we were still on civil terms.  But I was too “I don’t get Twitter,” to even try it, so I hung around at Facebook with my personal profile and my author page, trying to engage with the tsunami of information (often duplicated) being uploaded by my peeps.  I’d sigh when the feed rolled out, daunted by the distinction between ‘top stories’ and the others, which were clearly ‘not top stories’ although I couldn’t work out why.  I liked these people.  That’s why I’d . . . liked them, so why wasn’t I getting all their stories?  Why was my feed top heavy with “popular” people.  And who decided who was “popular” anyway?

It was like being back at high school!

Anyway, in the end I just needed some time apart.  You know.  Not breaking up.  Just a break.  I had to open a Twitter account sooner or later because all the authors were expected to, but I had no clue that within a fortnight I’d be spellbound.  I mean, it’s so quick!  There’s no picture-heavy feed to wade through, and every single post is short.  Of course, everyone knows that.  140 characters, right?  But it’s not until you start interacting inside the format that you realise how awesomely fabulous that brevity is.  Refreshing doesn’t begin to describe.  I just felt . . . at home.  Really.  I just relaxed right in.  People found me.  I found people.  It was like being at a convention or a conference where you know “your people” are around somewhere, so you just settle at the bar with a scotch and chat to whoever’s there.  They’re sharing pics of their new puppy (and btw, having a new window open for every link is gold), so you can say, “Aw, check those floppy ears,” or if you’re feeling particularly clever you can say “got a bit of a Yoda thing happening there,” or when you want to slap your connections card down you can say “Oh yeah, Tara’s got a puppy like that.  You know, Tara Moss.  We share the same agent.”

Actually, I have no idea what sort of pet Tara has, but I’m just tossing it in there.  Then before you know it someone else comes along, someone you know and then you’re exchanging info on upcoming book launches or who’s had a new cover arrive, or a book deal, and it’s just so relaxed.  So cool.  So understated.  There’s no try-hard thing happening.  Well, not after the first fortnight.  You’re allowed a few “well I thought it was funny” posts as you settle in.  And it’s easy.  The set up is intuitive.  The posts are quick.  The conversations funny.  You get to meet people.  Really meet them, who they are, what they’re interested in.  Not their ‘author’ persona.  Just them.  Eating raw cookie dough.  First swims of summer.  Kids birthday parties.  Crazy hangovers.  Sleepy goodnights.  Boring stuff.  Funny stuff.  Interesting stuff.  Insightful stuff.

Real stuff.

I don’t know all the techno details about Twitter.  Can recommend Alan Baxter’s blog So you don’t understand Twitter? Read it before you get started.  But do.  Get started.  It’s fun.  You’ll love it.  And if you follow me (I’m @Louise_Cusack)and sit at the bar I’ll shout you a drink.

Promise!

P.S.  Just because Twitter gets the girl, doesn’t mean that Facebook is out in the cold.  I’m hanging in there.  I know there are readers who love it.  But don’t forget Goodreads.  It’s AWESOME too.

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